Marketing Strategy for Small- to Medium-Sized Manufacturers

Acknowledgments

David Cranmer

Manager Industrial Marketing Systems

National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership (MEP)

(late 90s to early 2000s )

Senior Research Engineer

National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership (MEP) (current) 

Many thanks to Dave for spearheading the MEP’s Industrial Marketing initiative in the late 90s and early 2000s that led to the Industrial Marketing Assessment—referred to in the book as the “questionnaire”—making possible the research and findings about manufacturers’ sales and marketing business practices and procedures upon which most of the book is based. His leadership of the Assessment’s four-person development ...