Chapter 79
Wow Your Audience
So . . . how's your business doing?
We're approaching the finish line and we've covered a lot of different topics. Now, it's time to pull it all together. It's time to wow your Internet audience. It's time to show them how solid your online identity has become. This book has introduced a lot of strategies to build exposure and gain credibility online. Hopefully, you've tried a few. If so, you already have a number of profiles on various online platforms along with little demonstrations of your expertise on each. Cross-reference everything!
If you published a few articles on EzineArticles, link to your “expert author” page. If you've been posting comments on popular online forums, link to your profile. If you uploaded some videos to YouTube, link to your channel. And if your press releases were picked up by major media websites, link to those stories. Also, put links to your Twitter feed, your FriendFeed account, and your Facebook and LinkedIn profiles. Post links to your profiles on social bookmarking platforms like Digg, Delicious, and StumbleUpon. When people land on your website, you want them to be blown away with all the things you're doing online. You want e-mails that say “you're everywhere!” We've covered a lot in this book. Now, it's time to wow your audience with all that progress.
Of course, the final objective is to make money. That's what we're all trying to do. At the beginning of the book, we spent some time defining your business model, ...
