Chapter 69
Google Ranking
Does your LinkedIn profile rank high on Google?
Chances are, if you Google your own name, your LinkedIn profile will show up on the first page. Of course, if you have a very common name, that won't be the case. You might have to include a few more keywords that identify what you do for business. But either way, LinkedIn profiles generally rank high on Google. Why is that? Is it because LinkedIn ranks well for people's names? Or is it because LinkedIn ranks high in general? The answer is that LinkedIn ranks high in general. It ranks for your name but it also ranks for all the other keywords that are listed in your profile.
Your LinkedIn profile has a “Summary” section at the top, including a “Specialties” heading. You also have a section under each job where you can discuss the particulars of that employment situation. Those are all great places to add specific keywords. LinkedIn has much more profile information than most of the other social media platforms. Consider Twitter, Facebook, and YouTube. None of them have anywhere close to the detailed personal information available on LinkedIn. Because LinkedIn is basically an online resume, it contains an enormous amount of personal information about its users. By the way, one of the most powerful characteristics of LinkedIn is that you can search by job title. You can't do that on Facebook or Twitter. You can't do that on YouTube. Yes, there are ways of identifying your target market on those other ...
