Chapter 68
Profile Basics
Is your LinkedIn profile complete?
For most, the answer is yes . . . but . . . You may have filled out your profile. You may have answered all the questions. You may have even included all the correct dates and locations and job descriptions. But chances are you're missing a few important opportunities. Let's look at a few.
Status Updates
Did you know you can update your status on LinkedIn? It's true. You can update your status whenever you like, just like you can on Facebook. And of course, Twitter focuses exclusively on status updates. Anyway, you can update your status on LinkedIn too. The important thing is where that update goes. It gets displayed right at the top of your profile, immediately below your name and photo. That's some valuable real estate! I'm willing to bet that anyone visiting your profile will see your status update. It's a great place for an announcement. There's an endless list of things you can mention in your status update but I recommend something pointing to an informative video or that juicy sexy PDF report we talked about in Chapter 65. The beauty is that you can include a live link, allowing people to click through.
“Here's a 5-minute video with the seven biggest mistakes people make when renovating their kitchen: [link to YouTube video]”
“Here's a free 14-page PDF report with the 25 most effective promotional products of 2010: [link to PDF report]”
Whatever you point to, take advantage of that real estate and get ...
