Chapter 63
Social Media Integration
Are you too busy?
It's usually about this time that people start throwing their hands in the air. If you started at the beginning of this book, you've gone through 62 chapters so far. We've discussed a lot of different things. How are you supposed to do all these new activities when you're far too busy already?!
Fear not.
Indeed, there are lots of platforms that all represent opportunities for you to build credibility and gain exposure online, but that doesn't mean you need to spend hours on each one. Turns out, one of the biggest trends of our day is integration. Many of these social media platforms integrate easily with each other. And once integrated, your activity on one is automatically announced on the others. That means you could do something on one platform and have four or five different audiences (or more) notified all at the same time!
This stems from the primary difference between blogs and websites that we introduced first in Chapter 27. You can subscribe to a blog. You can't subscribe to a website. Blogs have what's called an RSS feed. Well, so do all the other social media platforms! In that earlier chapter, we discussed how Facebook, LinkedIn, and Twitter can all subscribe to your blog. Well, they can all subscribe to each other too. Your Facebook profile has an RSS feed. So does your LinkedIn profile. They all do. So they can all be connected together.
Let me describe how I have my own accounts connected. Basically, I want everything ...
