Chapter 54

Post on Yahoo! and Amazon

How can you leverage Yahoo! and Amazon?

There are easy ways to do both. Let's start with Yahoo! Chapter 53 talked about posting comments on popular blogs and forums. The idea was to demonstrate your expertise right in front of a huge crowd of your ideal customers, enticing them to visit your website. One of the largest forums on the Internet is Yahoo! Answers. Users either ask questions or provide answers. You can find just about every question you can imagine on Yahoo! Answers. If you're ever curious about something, check there first. In most cases, you'll get the answers you need.

The interesting thing about Yahoo! Answers is that users can rate the answers provided by others. The answer with the most votes is labeled as the best answer and the person who provided the answer is given credit. In fact, every answer is accompanied by a note stating how many “best answers” that person has provided. This feature lends serious credibility to those who provide good information. After all, these answers are all being evaluated within the peer group. This transparency creates a tremendous opportunity for those who contribute real value to their community. The way the platform is structured allows people with true expertise to rise to the top and get acknowledged for the value they provide. If you have true expertise, you can benefit from that process.

Yahoo! Answers is a huge platform with massive traffic. The people who are well established on Yahoo! ...

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