Chapter 44
Conversations Are Markets
How can you access a market on today's social Internet?
I get asked this question all the time. And whether you realize it or not, we've been talking about this subject throughout this book. It all boils down to one simple idea. If you focus on this one concept, your Internet marketing practically takes care of itself.
Conversations Are Markets
If you want to access a particular market, you need to participate in the conversation surrounding that market. By participating in the conversation, you're engaging that community and becoming known within it. It all starts with awareness. Awareness leads to interest, and interest leads to demand. If they don't know you exist, that's where it ends. By linking to other bloggers and content providers (Chapter 40), you are engaging in the conversation. Those other bloggers will see that you exist and they will start to be aware of your thoughts and insights. By subscribing to other top bloggers in your field (Chapter 41), you will stay current with the conversation. Knowing what these thought-leaders are blogging about will give you an opportunity to chime in with your own perspective and expertise. By contacting and interviewing those very same thought-leaders (Chapter 42), you will introduce yourself to them and help deliver their expertise to those searching for it. Doing so will position you as a conduit of thought leadership in your industry. And by submitting your posts to blog carnivals (Chapter ...
