Chapter 35
Making Sales Online
Are you selling your product or service online?
In the last section, we discussed your expertise and how to categorize that information into beginner, intermediate, and advanced content. Chapter 25 introduced the Motivating sales sequence to help you write effective sales copy for your advanced content products and services. Regardless of what your advanced content is, you need to have a way to sell it online. You need a way to process the actual transactions. This chapter will look at a few of the many websites that facilitate online sales by providing product hosting and shopping cart services. These options make it incredibly easy to start making sales on the Internet.
Perhaps the best known online platform for making sales online is eBay. Most people know eBay as an auction site where you can make your products available for open bidding, but that's only the beginning of what the site offers.
eBay allows its users to create their very own eBay store, featuring all of their products in one place. You can then put certain popular products into the public auction and use them to entice shoppers into your store. Also, eBay owns the widely used PayPal platform, making it easy to send and receive money securely. It's worthwhile noting that eBay is one of the highest traffic websites on the Internet. It's crawling with literally millions of shoppers all the time. I call that a “raging river” and it's a great place to put your product ...
