Chapter 22
Beginner Content = Trust
How can you leverage your content?
If you're smart about this, you can create your content once . . . and repurpose it seven different ways! You can literally flood the Internet with your expertise and work less than your competition. In Chapter 21, we talked about categorizing your content into beginner, intermediate, and advanced. The idea was to give the beginner content away to demonstrate your expertise and build trust with your audience. Your website or blog is the perfect place for some of that beginner content. Get the list of “lessons” you put together and look through your beginner and intermediate topics. Let's start with the beginner topics. (We'll get to the intermediate category in Chapter 23.)
Take each beginner lesson and write an article about it. Always make sure your articles are at least 500 words long. If you write an article that's longer than 1,500 words, break it into two separate articles. Are you ready? We'll be using your articles in seven different ways, maximizing the bang you get for your buck. If you don't have your website built yet, don't worry. The important thing is to realize how your content can be repurposed on the Internet. Knowing this process will help you deploy your online strategy once you start building.
First, publish your article as a post on your blog. Easy enough.
Second, bookmark your new blog post on a few of the large social bookmarking sites like Digg, Delicious, Reddit, and StumbleUpon. (We'll ...
