Chapter 12
Keyword Ideas
Why reinvent the wheel? Look at what your competitors are doing; what you find out about what they're doing right (and wrong) will help you get started.
This chapter (along with the next two) lays the foundation for your website. You might already have a website and that's great. But the vast majority of websites were built without this proper foundation in place. Once we've gone through the process, you'll probably have a very different perspective on what your website needs to do.
Let's dive in. On the Internet, everything boils down to keywords. Everything is indexed according to keywords and a website that's built on efficient targeted keywords has a much better chance of getting found, especially on search engines.
Did you know you can see exactly how your competitors built their own websites? It's true. You can visit any website, right click with your mouse (using Internet Explorer), and select “View Source” from the drop-down menu. Newer versions of Internet Explorer actually have a “View” option right on the toolbar with “Source” listed on the drop-down menu. Viewing the source opens a second window where all the code for that website is displayed. Go try it. If you weren't already aware of this, it'll amaze you. So how can you benefit from viewing a website's source code? Perhaps the biggest opportunity is that you can see exactly which keywords your competitors are targeting. If you're on the homepage of a particular website and you click View ...
