Chapter 3
Belief Systems
Are you sabotaging your own success?
When it comes to growing your business, one of the most important things you can do is get your belief systems in check. If you don't, your own limiting beliefs can turn you into your own worst enemy.
This happens a lot, and most of the time, you're not even aware of the undermining effects those limiting beliefs are having. Whether you realize it or not, your belief systems define almost everything you do.
Consider Figure 3.1. Your Beliefs form the foundation of your Decisions. Your Decisions lead to your Actions. Your Actions define your Results. And your Results feed back into your Beliefs.
Figure 3.1 The Cognitive Execution Cycle
On May 6, 1954, Roger Bannister ran a mile in less than 4 minutes for the first time in human history. It had never been done before. Many doctors had even believed the human heart was incapable of enduring such an incredible strain. They were wrong.
But . . . Bannister's time was bested just 46 days later. And during the next three years, 16 athletes ran a mile in less than 4 minutes, and hundreds more have broken the 4-minute mile since then. As of this writing, the current record is 3 minutes and 43 seconds.
What changed? The belief system.
Up until the day Bannister ran the 4-minute mile, nobody believed it was possible. Once someone proved that it was possible, the belief system changed. ...
