Chapter 1
Introduction
Let's jump right in.
More than 100 million people are using Twitter today. Are most of them wasting their time? Absolutely! A lot of people are singing the praises of online marketing and social media these days, but much of it is just a bunch of hype. These people might be having fun. They might be “being social.” But they're not finding new clients for their business. They're certainly not growing their revenue. A few people and businesses, however, are taking advantage of the opportunities presented by these new communication tools; they are using simple but powerful strategies to explode their revenue virtually overnight.
That is happening. Those stories are true. So what exactly are they doing? What strategies are they using? What tactics are delivering measurable results? Answering these questions is what this book is about. It's about isolating the success stories. It's about identifying the strategies and tactics that work.
The book also evolved out of my own countless experiments, many of them failures, over seven years of self-employed life. My goal was to build credibility and exposure, and I tried everything! Some of my efforts succeeded. Most didn't. The chapters ahead cover the strategies that actually worked. Will they work in every situation and for every business? No. But they've all been successful for one business or another, and that means they're worth testing on your own business too.
This book tells you how to get things done. You'll ...
