About the Author
Patrick Schwerdtfeger experienced the power of the Internet firsthand. In 2006, he recorded 17 podcasts about the mortgage business. With very little promotion, those podcasts accumulated over 75,000 downloads in 27 countries. Why? Because they provided value and were positioned in the middle of high-traffic websites like iTunes.
He has followed the same winning formula multiple times, accumulating over 25,000 followers on Twitter and 100,000 views on YouTube. This simple process of providing value on high-traffic websites has resulted in a steady increase in his credibility, audience, and income, and the same strategy can be used by anyone.
Today, Patrick is a regular speaker for Bloomberg TV and is the author of Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has spoken about Modern Entrepreneurship and the Social Media Revolution at conferences and conventions around the world.
