You are previewing Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition.
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Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition

Book Description

A quick guide to effective techniques that will boost your business today

Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!

  • Provides practical strategies to promote your business using powerful online tools

  • Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end

  • Author has personally used these strategies to promote his business online and has helped dozens of companies do the same

If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Acknowledgments
  6. Part One: Define Your Business Model
    1. Chapter 1: Introduction
    2. Chapter 2: Develop Expertise
    3. Chapter 3: Belief Systems
    4. Chapter 4: Problems + PAIN = Profit
    5. Chapter 5: Value Proposition
    6. Chapter 6: Elevator Pitch
    7. Chapter 7: Target Market
    8. Chapter 8: List of Prospects
    9. Chapter 9: E-mail Distribution Lists
      1. Your Own List
      2. Joint Ventures
      3. Distribution Lists
    10. Chapter 10: Write a Business Plan
  7. Part Two: Plan Your Internet Presence
    1. Chapter 11: Google Codes and Alerts
    2. Chapter 12: Keyword Ideas
    3. Chapter 13: Keyword Research
    4. Chapter 14: Positioning Statement
    5. Chapter 15: Website Sales Function
      1. 1. Why am I here?
      2. 2. Where do I look?
      3. 3. What do I do?
    6. Chapter 16: Website Cornerstone
    7. Chapter 17: Website Cornerstone
    8. Chapter 18: Website Cornerstone
    9. Chapter 19: Website Conversation
    10. Chapter 20: Expand the Frame
    11. Chapter 21: Categorize Your Content
    12. Chapter 22: Beginner Content = Trust
    13. Chapter 23: Intermediate Content = List
    14. Chapter 24: Advanced Content = Revenue
    15. Chapter 25: Killer Sales Copy
      1. Step 1: Get Their Attention
      2. Step 2: Identify the Problem or Need
      3. Step 3: Position Your Product as the Solution
      4. Step 4: Differentiate Yourself from the Competition
      5. Step 5: Establish Credibility and Build Value
      6. Step 6: Provide Proof (Statistics and Testimonials)
      7. Step 7: Close with a Call to Action
      8. And Finally, Give Them Something to Buy!
  8. Part Three: Build Your Website and Blog
    1. Chapter 26: Website Development
    2. Chapter 27: The Blogosphere
    3. Chapter 28: Negative Comments
    4. Chapter 29: SEO: Keyword Saturation
    5. Chapter 30: SEO: Inbound Links
    6. Chapter 31: SEO: Surrogate Homepages
    7. Chapter 32: SEO: Diagnostic Tools
      1. Google Webmaster Tools
      2. The SEO-Browser
      3. Website Grader
    8. Chapter 33: Google Analytics
    9. Chapter 34: Understand Analytics Data
    10. Chapter 35: Making Sales Online
    11. Chapter 36: Website Shopping Cart
    12. Chapter 37: Outsource Basic Tasks
  9. Part Four: Populate Internet Properties
    1. Chapter 38: Internet Directories
    2. Chapter 39: Blog Directories
    3. Chapter 40: Outbound Links = Currency
    4. Chapter 41: Subscribe to Top Bloggers
    5. Chapter 42: Interviews and Guest Bloggers
    6. Chapter 43: Blog Carnivals
    7. Chapter 44: Conversations Are Markets
    8. Chapter 45: Social Bookmarking
    9. Chapter 46: Online Branding
    10. Chapter 47: Optimize Google Places
    11. Chapter 48: Leverage Yelp for Business
  10. Part Five: Attract Qualified Prospects
    1. Chapter 49: Understand the Process
    2. Chapter 50: E-mail Marketing
    3. Chapter 51: Start a Podcast
    4. Chapter 52: Publish Articles Online
    5. Chapter 53: Post on Blogs and Forums
    6. Chapter 54: Post on Yahoo! and Amazon
    7. Chapter 55: Online Classified Advertising
    8. Chapter 56: Pay-Per-Click Advertising
    9. Chapter 57: Write a Press Release
    10. Chapter 58: Start a Group or Club
    11. Chapter 59: Event Marketing Strategies
    12. Chapter 60: Product Launch Formula
    13. Chapter 61: Build Massive Credibility
      1. Record Your Own CD
      2. Record Your Own DVD
  11. Part Six: Leverage Social Media
    1. Chapter 62: Social Media Mantras
      1. Content is King…or is it?
      2. Content is…Queen.
      3. Community Engagement
      4. Authenticity and Transparency
    2. Chapter 63: Social Media Integration
    3. Chapter 64: Twitter
    4. Chapter 65: Twitter
    5. Chapter 66: Twitter
    6. Chapter 67: LinkedIn
    7. Chapter 68: LinkedIn
      1. Status Updates
      2. Recommendations
      3. Website Links
    8. Chapter 69: LinkedIn
    9. Chapter 70: LinkedIn
      1. WordPress or Blog Link
      2. Amazon Bookshelf
      3. SlideShare
      4. TripIt
      5. Google Presentations
      6. Company Buzz or Tweets
      7. Other Applications
    10. Chapter 71: Facebook
    11. Chapter 72: Facebook
    12. Chapter 73: Facebook
    13. Chapter 74: Facebook
    14. Chapter 75: YouTube
    15. Chapter 76: YouTube
    16. Chapter 77: YouTube
    17. Chapter 78: Social Media Monitoring
      1. Google Alerts
      2. Twitter Advanced Search
      3. Addictomatic
      4. Social Mention
      5. HootSuite
      6. Seesmic
      7. ScoutLabs
      8. Radian6
  12. Part Seven: Conclusions and Execution
    1. Chapter 79: Wow Your Audience
    2. Chapter 80: Consistency Wins
  13. About the Author
  14. Index