Index
Acquisition instruments of online marketing 1
Advanced segment penetration 1
A-services 1
Business relationship and interpersonal relationship management (CRM) 1
Communications concepts and their media 1, 2
Core competence strategies 1
Critical Success Factors (CSF) 1, 2
CRM as holistically integrated customer management approach 1
CRM process analysis 1
Cross-selling 1
Customer acquisition approach 1, 2
Customer categorisation 1
Customer loyalty portfolio 1
Customer management scorecard 1, 2
Customer retention programs and measures 1, 2
Customer satisfaction portfolio 1
Customer types 1
Customer value and customer potential indicators 1
Decision-maker information matrix 1
Decision-maker matrix 1
Development ...
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