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Marketing, Sales and Customer Management (MSC) by Richard Hofmaier

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VII Integrated Focus Group Management (FGM) and marketing, sales and customer scorecard management

A progressive and more in-depth methodology of marketing, sales and customer management is the advanced approach of Focus Group Management (FGM). As it is presented here, it includes an independent approach to integration and includes select customer relation, inclusion, development, KAM and innovation measures. For this, important special topics can explicitly be considered (e.g., lead user-focused product development measures). Thus, FGM presents an essential integrative program and measures approach, especially in the context of KAM and product ...

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