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Marketing, Sales and Customer Management (MSC) by Richard Hofmaier

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Bibliography

Ansoff, J. (1966) Management-Strategien, München

Backhaus, K./Voeth, M. (2010) Industriegütermarketing, 9. Aufl., München

Bacon, T.R. (1999) Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Management, New York

Barbour, R. (2007) Doing Focus Groups, London

Belz, C./Müller, M./Zupancik, D. (2008) Spitzenleistungen im Key Account Management, 2. Aufl., München

Biesel, H. (2007) Key Account Management erfolgreich planen und umsetzen, 2. Aufl., Wiesbaden

Bruhn, M. (2009) Relationship Marketing – Das Management von Kundenbeziehungen, 2. Aufl., München

Fiedler, R. (2010) Organisation kompakt, 2. Aufl., München

Gassmann, O./Sutter, P. (2011) Praxiswissen Innovationsmanagement, 2. Aufl., München

Greiner, ...

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