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Marketing, Sales and Customer Management (MSC) by Richard Hofmaier

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Appendix II: Example of a KAM Assessment Questionnaire

Question Category I

1.
a) Do you manage a Business KA (global/national) as a KA executive?
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or
b) are You involved in a KA team?
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Comments (Role, etc.): ...................................................................................................................
2. On average, how much time in work days per month do you spend on specific KAM Tasks?
Comments: .................................................................................................................................... ...

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