Learning features
Marketing Plans Seventh Edition has full pedagogical features as follows:
Summary
Each chapter begins with bullet points which highlight the main features and learning to be covered in the chapter.
Key Concepts
Principal marketing ideas and themes are highlighted as snapshots throughout the text.
Crucial Terms
Concise definitions of important terms and vocabulary are provided in the margin to allow for a smoother, easier reading of the text.
Examples
Provide additional illustrative marketing accounts to contextualize learning.
Marketing Insights
Real-life marketing anecdotes contextualize learning.
Headlines
Highlights taken from the text as marginalized notes bring important points to the attention of the reader.
Case Studies
In-depth studies of marketing experiences show how the theories work in real world companies.
Application Questions
These appear at the end of each chapter and relate the theory to practice by asking the reader to apply the theory to real-life situations.
Chapter Review
Condenses the main themes of the chapter and directs the reader to relevant exercises for each topic for them to try.
Exercises
These appear at the end of each chapter and are preceded by a brief introduction which informs the reader of the issues and concepts they will find within each exercise. Each exercise helps the reader to translate the theory into practice and reinforces the learning gained from each chapter. Many exercises also end with an ‘interpretation’ to guide ...
