This workbook coaches how to magnify the profits of a business. Decision-makers learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business.
The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide the business to focus on quality, describe key customers, compete on strength, and delegate weaknesses.
The next part positions the business relative to its competitors ...
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