Testimonies by Successful Entrepreneurs
“Its stories, examples, and graphics guide business leaders to use scientific realism in their marketing decisions.”
—Richard Koch, Author of the Million-Copy Best Seller,“The 80/20 Principle: The Secret to AchievingMore with Less,” Gibraltar
“Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits.”
—Ken Bernhardt, Taylor E. Little Regents Professor of MarketingEmeritus, Robinson College of Business, Georgia State University,Past President of the American Marketing Association, and authorof marketing textbooks, Woodstock, Georgia
“During my years of selling and servicing insurance, the results were exactly as predicted in her book. Dr. Kruger has laid out an easy-to-use ...
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