OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION

Naresh Malhotra, Georgia Tech, Editor

  • Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage by Rob Reider

  • Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions by Terry Grapentine

  • Customer-Oriented Marketing Strategy: Theory and Practice by Tevfik Dalgic

  • Basics of Branding: A Practical Guide for Managers by Jay Gronlund

  • Dynamic Customer Strategy: Today’s CRM by Jeff Tanner, Jr.

  • Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications by Michael W. Lowenstein

  • Leading Edge Marketing: Turning Technology into Value by Veronica Williams

  • Developing Successful ...

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