“Nothing is so reasonable and cheap as good manners.”
Cervantes, Saavedra, M. de. (1786).
The history and adventures of the renowned Don Quixote. Translated by T. Smollet and Francis Hayman. Printed for W. Strahan, J. and F. Rivington, W. Johnston, R. Baldwin, T. Longman, Hawes and Co., London. Vol. 3, p. 379.
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IBM's Transition from Computers to Software and Services
When Louis Gerstner took over as CEO of IBM in 1993, he observed that its customers increasingly required not just help with technology products, but also a partner to integrate the various platforms and align them to their business processes to obtain more intelligence from their information. For IBM to play that role, and to fulfill its goal of becoming a “world-class services company,” Gerstner believed it needed to be better integrated internally. He brought together multiple internal networks under IBM Global Network in 1994 and in 1995 created the IBM Global Services unit, which by the late 1990s was organized around lines of business that corresponded to customer needs. The unit had dedicated groups ...