Marketing Management: The Big Picture

VICE PRESIDENT & EXECUTIVE PUBLISHER	George Hoff man
EXECUTIVE EDITOR	Lisé Johnson
SENIOR ACQUISITIONS EDITOR	Franny Kelly
DEVELOPMENTAL EDITORS	Leslie Kraham
Elisa Adams
PROJECT EDITOR	Jennifer Manias
EDITORIAL ASSISTANT	Jacqueline Hughes
EDITORIAL OPERATIONS MANAGER	Yana Mermel
DIRECTOR OF MARKETING	Amy Scholz
ASSISTANT MARKETING MANAGER	Puja Katariwala
CONTENT MANAGER	Michael Olivo
SENIOR PRODUCTION EDITOR	Anna Melhorn
SENIOR PHOTO EDITOR	Mary Ann Price
PHOTO RESEARCHER	Teri Stratford
DESIGN DIRECTOR	Harry Nolan
SENIOR DESIGNER	Tom Nery
COVER IMAGE	© Johner Images/Johnér Images/Corbis

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