Marketing Made Simple

Foreword

One of the most challenging commissions for authors is to take a complex subject like marketing and explain it simply and comprehensively. Nevertheless, I am pleased to confirm that this is precisely what this book does. Marketing is all around us and plays a significant part in our lives whether we be consumers, business executives or students or even all three! Furthermore, the application of marketing concepts and techniques can also enhance our personal lives and ambitions, for marketing is not only an important core business function and an organization's business philosophy (consisting of putting the customer first), it can also be translated into a personal life skill, for we all have to ‘market’ ourselves and our ideas to others ...