CONTENTS
Introduction: The Participation Age
Chapter 1: Marketing in the Age of Participation
Chapter 3: Tools for the Past 60 Years
Share of Voice and Purchase Funnel
Original Marketing Definitions
Participant Marketing Questions
Chapter 4: Time for a Participation Revolution
Achieving a Goal with Competence: In the Palm of Every Hand
Relatedness: The Social Network Explosion Connects People
Chapter 5: Participation Way for the Participation Age
Participant Marketing Summary: Activating the Discover Principle
1. Begin with an Active Understanding of the Participants
2. Decide on the Desired Participant Action
3. Recognize the Importance of Measurement and ROI
2. Participant-to-Participant Connections Are Equally Important
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