MARKET RESEARCH
In Chapter 2, you learned about how to use keyword research tools to find out what your potential customers are most interested in. You can also use search itself to find out what they’re saying about you, your competition, and your industry. The advantage of adding social media search to your market research tool set is that you’ll get close to real-time information that can help alert you to any upcoming public relations issues, get a head start on the competition about coming trends, and get much richer detail than a list of generated keywords from search data can provide.
You’re already keeping track of where you’re being talked about online and becoming involved in the conversation as described previously. Now you can simply take the next step and use this information for market research.
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