HELPING YOUR COMPANY SITE TO RANK WELL
As mentioned in Chapter 6 relevant external links to your site are an important factor in how search engines decide how to order search results. By raising awareness about your brand and product on a site such as Digg or Flickr, you increase the chances that others will mention (and link to) you in blogs, forums, and social networking sites. The key is targeting an interested audience. Although Digg has a large audience, it may not include very many people who are interested in your industry and who are likely to, in turn, blog about it.
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