CUSTOMER SUPPORT
We know that, as user behavior changes, more customers will turn to online support mechanisms. Customer support can take advantage of search in a number of ways, including:
- Using search data to find out what problems customers are having and what they’re searching for.
- Ensuring that searches for frequently asked questions bring up relevant answers from the company.
- Reaching out to any disgruntled customers who have posted negative information about the company (generally findable by doing brand searches).
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