Index
A
Abelson, Jill, 107
absenteeism, reducing with monetary incentives, 76
Academy for Educational Development, 199
access times of distribution channels, 98–99
ACSI (American Customer Satisfaction Index), 182
Ad Council, strategic partnership with U.S. Dept. of Health and Human Services, 232
adjusting prices, 73
advertising, 151–152
AIDS prevention
HIV/AIDS testing campaign product platform, 52
mobile unit testing, 97
Social Marketing, 211
Population Services International (PSI)/Nepal condom distribution
challenges, 88–89
results, 91–92
Steven W. Honeyman on, 87
strategies, 89–91
airport security lines, customer service and satisfaction, 172
alternative evaluation stage (buyer decision process), 27
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