Part V
Selling Great Products to Anyone, Anytime, Anywhere
© John Wiley & Sons, Inc.
In this part …
- Build a stand-out brand identity that’s compelling, clear, and consistent across all marketing and communications platforms and venues.
- Use pricing and promotions more effectively, both to generate sales and to maximize profits.
- Rethink distribution channels to reach more prospects and reduce steps, whether through traditional channels, on the web, or through hand-held devices.
- Design or manage a sales force or network of sales representatives.
- Maximize customer retention and referrals by optimizing customer service.
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