Part III
Advertising for Fun and Profit
© John Wiley & Sons, Inc.
Who doesn’t love something that’s free? I tell you how to lure customers to your brand by providing free content at no cost to you at www.dummies.com/extras/marketing. Everyone wins!
In this part …
- Ensure clear, compelling, eye-catching, and easy-to-read text wherever it appears in your marketing materials, from traditional brochures and catalogs to websites, blogs, landing pages for promos, and web content optimized for phones, not just widescreens.
- Mix the best of traditional media, including outdoor signage, brochures, and mailings, with the impact of emerging media, from electronic signs to customized messages based on prospects’ web-surfing interests or the proximity of their phone to your store.
- Tap in to the power of radio and streaming audio and video options as an alternative to traditional (and expensive!) television spots.
- Improve the efficacy of your marketing messages — and give them a more personal touch — by taking advantage of new advertising tactics that help you speak to the right prospects and avoid poorly directed (and costly) ad blasts.
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