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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 10

Website Fundamentals for Innkeepers

The cornerstone of inn marketing is the inn’s website. The goal of the site is to convert website visits into reservations. Before the process of great website design and marketing can begin, you need to have some solid building blocks in place. These include your inn’s name, domain name, and branding.

Naming the Inn and Picking a Domain Name

  1. If you are taking over an existing inn, don’t change the name. An existing inn has established marketing, web traffic, backlinks, domain history, search engine marketing, reviews, and social media following. Furthermore, Google Local relies on Name, Address, and Phone number (NAP); changing the name confuses your Google Local listing as well as the Yellow Pages ...

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