O'Reilly logo

Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

APPENDIX 3

Top Tips from Successful Properties

In the course of speaking and teaching at over a hundred small lodging conferences there emerged a handful of ideas that are tried-and-true and have led to standout success for those properties which have implemented them.

Calendar—First and foremost, creating a comprehensive marketing calendar at least 6 months in advance which will be your guiding star for the months ahead (start at any month and add to the calendar monthly or bimonthly).

This calendar will encompass the drafts and documents you create for marketing such as your newsletter, returning guest special offers, blogs, and social media posts. It will be informed by annual public holidays and celebrations which are always easy to build ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required