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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas W. Miller

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12. Watching Competitors

Del: “I never did introduce myself. Del Griffith. American Light and Fixture—Director of Sales, Shower Curtain Ring Division. I sell shower curtain rings. Best in the world.. . . And you are?”

Neal: “Uh, Neal Page.”

Del: “Neal Page. Pleased to meet you, Neal Page.So what do you do for a living, Neal Page?”

Neal: “Marketing.”

Del: “Marketing? Super. Super. Fabulous. Isn’t that nice?”

Neal: “Uh, look, I don’t want to be rude, but. . . I’m not much of a conversationalist. I’d like to finish this article. A friend wrote it, so. . .”

Del: “Don’t let me stand in your way. Please, don’t let me stand in your way. Last thing I want to be remembered as is an annoying blabbermouth. You know, nothing grinds my gears worse than some ...

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