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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas W. Miller

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9. Recommending Products

Ira: “Barry can pick out the exact flavor of ice cream to follow any meal. Go ahead. Challenge him.”Mitch: “Challenge him?”Ira: “Go on.”Mitch: “Franks and beans.”Barry: “Scoop of chocolate. Scoop of vanilla. Don’t waste my time. Come on. Push me.”Ira: “Sea bass.”Barry: “Grilled?”Mitch: “Sautéed”Barry: “I’m with ya.”Mitch: “Potatoes au gratin. Asparagas.”Barry: “Rum Raisin.”Ira and Barry: [High-five hand slapping] “Woop!”Mitch: “How do you know he’s right?”Ira: “How do we know? Fourteen hundred retail outlets across the country. That’s how we know.”

—DAVID PAYMER AS IRA SHALOWITZ, JOSH MOSTEL ASBARRY SHALOWITZ, AND BILLY CRYSTAL AS MITCH ROBBINSIN City Slickers (1991)

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