Marketing Automation For Dummies

Chapter 17

The Top Ten Marketing Automation Blogs You Need to Read

In This Chapter

Blogs about content marketing

Blogs about marketing strategy

Blogs by individual thought leaders

Marketing automation isn’t a single topic but rather a combination of many different topics and disciplines. To be great at marketing automation, you have to be great at many different aspects of marketing. This chapter presents some of the best blogs to read if you want to keep up with many of the underlying topics that influence your marketing automation performance.

Jay Baer

Jay runs an agency called Convince and Convert and released his second book, Youtility, in 2013. It was an instant New York Times bestseller and quickly caused a stir in the content-creation departments of major marketing organizations. Follow Jay’s blog at www.convinceandconvert.com and follow him on Twitter (@Jaybaer).

Content Marketing Institute

CMI (CMIcontent) is headed by Joe Pulizzi, who is someone you should be following on Twitter (@joepulizzi). Joe has been working with content marketing since 2001 and is the leading mind in this field. His company, CMI, publishes a blog at http://contentmarketinginstitute.com/blog with ...