Part V
Putting It All Together
After you have marketing automation and are launching your first campaigns, you’ll need to know how to stay ahead of the competition. Visit www.dummies.com/extras/marketingautomation for tips on how to always stay at the cutting edge of your industry.
In this part …
- Learn about generating leads from your existing database.
Follow the steps in crafting your first white paper campaign.
See how to drive leads to your first event with automation and conduct upselling campaigns.
- Audit your performance and use split testing to increase conversions.
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