Part IV
Mixing, Scoring, and Reporting
You can download an article about lead scoring at www.dummies.com/extras/marketingautomation.
In this part …
- Get to know lead scoring and how to create great lead scores.
- Explore new types of reports and learn how to prove your marketing value to your organization.
- Learn how to predict future lead flow to help you better estimate future revenues.
Get Marketing Automation For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
