Marketing Automation For Dummies

Chapter 9

Creating Forms and Landing Pages

In This Chapter

Creating and publishing forms

Building landing pages

Avoiding common mistakes

Aside from email, forms and landing pages are the most common use of HTML in a marketing department. It also can be one of the most technically demanding projects in a marketer’s day if she has to create the forms, deploy them, and manage the hosting of these pages. Forms usually require IT to create the fields and place them online. Landing pages usually require IT to help create and launch these online microsites as well.

Marketing automation solutions have created a very easy way to create, deploy, and manage these key marketing assets. In this chapter, I show you how to think about forms in a new way, how to create forms that convert more leads, and how to work with landing pages that are easy to create.

Publishing Forms

After your marketing automation system is loaded with a full database, your email templates, and your content, you should build your first form and publish your form to your website or a landing page.

Building your first form should not take a significant amount of time unless you like messing with CSS or HTML. I suggest that ...