Part III
Running Automation Campaigns
Visit www.dummies.com/extras/marketingautomation to read more on how to create the perfect email follow-up for an automated campaign.
In this part …
- Get to know how content marketing plays a key role in marketing automation, and learn how to create this content.
- Find out how to get started with drip nurturing campaigns and how to create campaigns that will convert prospects.
- Understand the new best practices for forms and landing pages in automated campaigns.
- Discover the new world of personal emails and how to use them in an automated fashion.
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