Part II
Working with Data and Leads
For some great tips on data management, check out www.dummies.com/extras/marketingautomation.
In this part …
- Gain an understanding of integrating your marketing automation tool and a CRM.
- Become familiar with different data types and their use cases for automation marketing.
- Get to know more about segmentation types and use cases within marketing automation.
- Learn how to automate the lead-qualification and lead-assignment processes.
- Become aware of the key issues that are likely to cause problems with your lead-flow process in the future.
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