Part I
In this part …
- Get introduced to the modern buyer and learn why marketing automation is so effective.
- Create a business case for a marketing automation solution.
- Find out the basics of setting up a marketing automation tool.
Get Marketing Automation For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.