Gap Analysis: Purpose
When looking for opportunities in the marketplace, it is always sensible to start with areas in the market that have few or no competitors. Gap analysis, based on consumer buying or preference criteria, will help you find areas where consumer needs are not being satisfied. It can also help you define the distance between your product offering and the consumers’ ideal product.
Gap Analysis: Structure and Description
No matter what area of a business process that you are in, there is almost always room for a gap analysis. Essentially, this process looks at the ideal or objective state, establishes the current state, and using appropriate indicators decides how far the current state is from the ideal. ...
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