OTHER TITLES IN OUR MARKETING STRATEGY
COLLECTION
Naresh Malhotra, Georgia Tech, Editor
• Developing Winning Brand Strategies by Lars Finskud
• Conscious Branding Funk by David Levis and Anne Marie
• Marketing Strategy in Play: Questioning to Create Difference by Mark Hill
• Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta
• Building a Marketing Plan: A Complete Guide by Ho YinWong, Roshnee Ramsaran-Fowdar, and Kylie Radel
• Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger
• Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson
• Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan by David Anderson
• Expanding Customer ...
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