Marketing and Management Models

Acknowledgments

Thanks for the inspiration.

This journey began just over a year ago following my interaction with marketing and market research students. They were struggling with the concept of applying management models to solve business problems. I realized that unless one has had work experience, many of the factors mentioned within these models do not make sense. Someone had to explain how to use management models and to show how they provide a framework for analysis and suggestion of solutions. Understanding of the basics then flows naturally—what information is needed and how to gather it.

Thanks to my dear husband Garth: He tolerated (no, accepted) erratic bedtimes and other selfish writing habits. He realized that I was totally absorbed ...