Book description
Modern business practice, especially in the field of
marketing, depends on the integration of creative and
analytical thinking. One of the tools in this process is
the use of management models to guide business decisions.
However, the inherent power of the models is only
released when the people applying them have the ability
to gather relevant information and interpret the relationships
between the variables in the model.
This book examines the role of some of the most popular
management models and will help you determine
when they should be applied. In addition, it suggests
which models may be relevant and, more importantly,
identifies the type of information needed to implement
them; and also reduces the complexity of these models
through a logical and systematic approach. Models recognize
the impact of globalization, technology, systems
thinking, and the need for an integrated approach in
strategic
marketing. You’ll find new ones dealing with
consumer engagement, gamification, supply chain management,
and cultural integration.
If you’re a student of business and marketing, a junior
market researcher, or a manager responsible for the preparation
of strategic analyses prior to problem-solving and
planning sessions, this book is for you!
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Abstract
- Contents
- List of Figures
- List of Tables
- Abbreviations
- Preface
- Acknowledgments
- Chapter 1 Arthur D Little Matrix
- Chapter 2 Adopt and Drop Curve
- Chapter 3 Ansoff Growth Matrix
- Chapter 4 Authenticity Gap
- Chapter 5 Brand EquityG
- Chapter 6 Brand Resonance
- Chapter 7 Brand Resonance LadderG
- Chapter 8 Brand Loyalty Programs
- Chapter 9 Brand Switching
- Chapter 10 Engagement Gearing
- Chapter 11 Communication Targeting: Business Buying Unit
- Chapter 12 Consumer Decision Making
- Chapter 13 Consumer Decision Model for a Service Industry Environment
- Chapter 14 Consumer Angry Switching
- Chapter 15 Customer Growth Rate
- Chapter 16 Gamification
- Chapter 17 Gap Analysis
- Chapter 18 Cultural Integration in Marketing
- Chapter 19 Force Field Analysis
- Chapter 20 Iceberg Theory: Identification of the Marketing Research Problem
- Chapter 21 Integrated Marketing Vectors
- Chapter 22 Ishikawa Diagram (Fishbone)
- Chapter 23 Mullin’s Seven Domains—Business Opportunities
- Chapter 24 Perceptual Maps
- Chapter 25 Porter’s Five Force Analysis
- Chapter 26 Positioning
- Chapter 27 Product Life Cycle
- Chapter 28 Road Mapping
- Chapter 29 SERVQUAL
- Chapter 30 SOSTAC® Planning System
- Chapter 31 Stakeholder Analysis
- Chapter 32 Supply Chain Concept
- Chapter 33 Target Market Identification: Segmentation and Estimation
- Chapter 34 The Growth Share Matrix
- Chapter 35 Glossary of Terms
- Conclusion
- About the Author
- References
- Index
- Ad Page
- Back Cover
Product information
- Title: Marketing and Management Models
- Author(s):
- Release date: July 2014
- Publisher(s): Business Expert Press
- ISBN: 9781606499634
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