Marketing and Finance: Creating Shareholder Value

List of tables

Table 1.1	Firm A five-year performance – sales revenue based
Table 1.2	Firm B five-year performance – market based
Table 1.3	Scope and outputs of different levels of marketing effectiveness
Table 2.1	Sub-components of market risk
Table 2.2	Sub-components of share risk
Table 2.3	Sub-components of profit risk
Table 2.4	Typical steps to reduce market risk
Table 2.5	Typical steps to reduce share risk
Table 2.6	Typical steps to reduce profit risk
Table 3.1	Relative costs of capital (i.e. required rates of return)
Table 3.2	Translating Marketing Due Diligence into a financial value
Table 4.1	Market definitions – financial services sector
Table 4.2	Appropriate strategies at different life cycle stages
Table 4.3	A graduated scale of product category risk
Table 4.4	A graduated scale of segment existence risk
Table 4.5	A graduated scale of sales volumes risk
Table 4.6	A graduated scale of forecast risk
Table 4.7	A graduated scale of pricing risk
Table 4.8	Example: The impact of price on profit
Table 4.9	Calculating the impact of price on profit
Table 5.1	A graduated scale of target market risk
Table 5.2	A graduated scale of proposition risk
Table 5.3	A graduated scale of SWOT risk
Table 5.4	A graduated scale of uniqueness risk
Table 5.5	A graduated scale of future risk
Table 5.6	Evidence sources to support share risk assessment
Table 5.7	Weightings of share risk sub-components
Table 6.1	Sub-components of profit risk ...