Marketing and Finance: Creating Shareholder Value

List of figures

Figure 1.1	Map of the marketing domain
Figure 2.1	From marketing strategy to shareholder value
Figure 2.2	The outline process of Marketing Due Diligence
Figure 2.3	Questions to explicate the strategy
Figure 2.4	Sensitivity to market risk varies with growth intent and share position
Figure 2.5	Sensitivity to share risk varies with growth intent and competitive intensity
Figure 2.6	Sensitivity to profit risk varies with growth intent and margin
Figure 3.1	Risk-adjusted required rate of return
Figure 3.2	Risk and return
Figure 3.3	Risk and return – the financial markets formula
Figure 3.4	Risk-adjusted required rate of return as shareholders' indifference line
Figure 3.5	Shareholder value-adding strategies
Figure 3.6	Implementation issues – use of probability estimates
Figure 3.7	Revising initial probability estimates
Figure 3.8	Use of expected values in high-risk strategic investment decisions
Figure 3.9	Comparison of net present value calculations
Figure 3.10	Increasing present values as success becomes more likely
Figure 3.11	Recomputing net present values
Figure 4.1	Share price vs competitive position
Figure 4.2	The impact of strategy and tactics on competitiveness
Figure 4.3	The product and product surround
Figure 4.4	Total available market for floor covering (illustrative)
Figure 4.5	Product/market matrix
Figure 4.6	Market screening process
Figure 4.7	Generalized cumulative and non-cumulative diffusion patterns ...