Marketing and Finance: Creating Shareholder Value

Get full access to Marketing and Finance: Creating Shareholder Value and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Start your free trial

With thanks to all my friends and colleagues at Cranfield

— Malcolm

For Lindsay, Eleanor, Catherine and Rosalind

— Brian

For Angela, Sam and Rob

— Keith

Get Marketing and Finance: Creating Shareholder Value now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now